Setup CEO Joe Koufman sits down with Monica Lopez Gonzalez, Chief Marketing Officer of Feeding America — the largest hunger-relief network in the United States.
In this 21-minute conversation, they dive deep into the principles that shape her leadership: how relentless curiosity fuels innovation, why building trust within your team is non-negotiable for high performance, and what it truly means to lead marketing when your brand’s mission is to end hunger. Monica shares how she balances strategic rigor with purpose-driven storytelling, turning empathy into action at scale.
Whether you’re a marketer, a nonprofit leader, or simply someone who believes business can be a force for good, this interview offers powerful insights on aligning brand strategy with social impact — without sacrificing either.